About Us
We are an all-encompassing herbal food, beverage & service company dedicated to infusing adaptogens into your everyday life. We provide high-quality service, knowledge, products, and a personalized experience to improve well-being.
Our mission is to make herbal wellness accessible, delicious, and easy to incorporate into daily life. We believe that the power of plants can transform health when used consistently and joyfully.
Through our products, education, and community work, we aim to revive traditional herbal knowledge while making it relevant and practical for modern lifestyles.
Why We Started
Danny's passion for herbalism was born from loss and love. After witnessing cancer's impact on friends' families, he committed to finding holistic healing paths through rigorous study, formulation, and education.
What began as a personal quest for knowledge evolved into a mission to make herbal wellness accessible to all. Danny spent years studying with master herbalists, developing formulations, and testing applications that would make adaptogens both effective and enjoyable.
The People's Herbalist was founded on the belief that herbal wisdom belongs to everyone, and that the most powerful remedies are those that become part of our daily rituals.
Our Team
Danny Parrott
Founder, The People's Herbalist
Danny is an herbal consultant, researcher, educator, and product innovator.
Lance McKinnon
Vice President
Leads hospitality partnerships across the East Coast. Founder of McKinnon Pantry nonprofit, which redistributes meals to families in need.
Dr. Vincent Esposito
Co-Founder, Herbal Infusions
Summa Cum Laude Chiropractor and nutritionist. Focuses on education around holistic healing through lifestyle and food.
Ishan Mishra
Event Coordinator
Ishan creates community-driven experiences that inspire connection, creativity, and personal growth. He is a rope flow coach, utilizing movement as a form of self-expression.
Logan Rettew
Operation Manager
Logan oversees the company's inventory, ensuring optimal stock levels to meet customer needs.
Matthew De Castro
Senior Herbal Ambassador who combines movement coaching with holistic wellness to support growth, healing, and conscious living. Passionate about sharing the benefits of The People’s Herbalist.
Our Ambassador
Antara Dinkins
Antara Dinkins is a certified herbalist, artist and birth worker in training. She specializes in flower essences and woman's health and wellness.
Michelle Herrell
Michelle is certified in herbalism, Ayurveda, and integrative nutrition, with a passion for lifelong learning and holistic wellness. After transforming her own health through natural practices, she now empowers others on their healing journeys.
Shandy Gonzalez
Leveraging my business administration and marketing background, I’m actively working to amplify The People’s Herbalist’s mission. My focus is on expanding our community through comprehensive B2C, B2B, and digital marketing strategies.
Maxx Philanthrophies
Is our 501c3 non profit organization that encompasses several initiatives which include Mckinnon Pantry & The People's Healing Bus.
Our Healing Bus travels to neighborhoods with limited access to wellness resources, providing free education, herbal consultations, and products at accessible prices.
We partner with community organizations, schools, and healthcare providers to create customized wellness programs that address specific local needs.
501 c (3) accredited
Why We Exist
Accessibility
Making herbal wellness knowledge and products available to all communities, regardless of socioeconomic status.
Education
Empowering individuals with knowledge about herbs, adaptogens, and their practical applications for everyday wellness.
Community
Building connections through shared wellness practices and creating spaces for healing and growth together.
Our Journey
2018
The Beginning
Danny begins formal study of herbalism and creates first formulations for friends and family.
2019
First Products
Launch of first product line featuring adaptogenic honeys and elixirs at local farmers markets.
2020
Herbal Infusions Kitchen
Partnership with Dr. Vincent Esposito to create Herbal Infusions Kitchen, expanding product offerings.
2021
The Healing Bus
Launch of the mobile wellness clinic to bring herbal education to underserved communities.
2022 - Present
Growing Our Community
Expansion of product lines, launch of subscription service, and development of educational programs.
Coming Soon: Virtual Workshops
Learn how to integrate herbal wellness into your daily routine from the comfort of your home.